Triumph Motorcycles appoints new South African distributor

Triumph South Africa new distributor importer Fury Bobber

This announcement has been imminent for some weeks now, ever since the rumour mill began churning out the story that Triumph has a new importer, following last year’s separation from KMSA, who had been their official importer for the past 23 years.

Now it has been announced that the Fury group in partnership with motor industry veteran, Bruce Allen, will take over as Triumph Motorcycle’s official importer and distributor for South Africa, importing all current models, including their roadsters, adventure models, cruisers and, as they dub it, Modern Classics.

This is interesting news indeed, as the Fury Group is hugely versed in the automotive industry, having owned multiple vehicle dealerships – the most famous being Fury Ford – since their inception in 1995, but have yet to dabble in the world of motorcycles. Allen will serve as CEO of the newly-founded motorcycle company, and he too brings many years of automotive know-how and experience.

They will be following a similar business model to Toby Venter, who famous took over Ducati South Africa a few years, in that they will be both importing and retailing motorcycles, with fewer large flagship dealerships in major centres starting with Johannesburg.

They will be building a new “Triumph World Black” centre in Woodmead, Sandton, with plans to begin trading to the public from there in December 2018. For now, there will be a temporary store in South Road, Sandton, that will begin servicing all Triumphs from this month (March), and will start retailing new motorcycles from May once all the regulatory processes are complete.

The benefits of these flagship dealerships for cutomers include a bigger showroom with more models on hand, a larger demo fleet for test rides, a bigger spares and accessory stock holding, a specialised workshop and specialised staff.

The downside is that customers will need to drive further to get to the dealership, possibly even having to catch an aeroplane. For 2018, Triumph South Africa will be running from their Johannesburg store, but there are plans to open a Cape Town dealership in 2019 and a Pretoria dealership in 2020. Triumph say that they will assist in arranging transport for customers not living near dealerships, plus the previous Triumph dealerships in Edenvale, Centurion, Boksburg, Cape Town, Durban and Port Elizabeth will continue operating as service centres. Also, they will honour any previous Triumph warranties.

For any more details, customers can contact Triumph South Africa on