The world is becoming strange indeed. KTM is running up front in MotoGP, Harley-Davidson has a really good, technologically advanced adventure bike, and now Triumph will be joining the world of motocross and enduro.

It started with AMA Supercross great Ricky Carmichael posting a photo of himself in a Triumph shirt with the caption: “big announcement coming soon”. A Triumph shirt? True, the British brand has a Scrambler that is somewhat decent on gravel, but apart from that, the Triumph name isn’t exactly synonymous with hardcore dirt competition.

Ricky Carmichael Triumph motocross supercross dirt bikes
Multiple AMA Supercross champion Ricky Carmichael will be Triumph’s motocross partner.

The next day, the announcement came – Triumph is already well into its development of an MX range, and while it was at it, the brand also acquired the services of five-times Enduro World Champion Iván Cervantes to help develop an enduro range.

It’s all very strange – Triumph has absolutely no experience in the modern world of plastic bikes, a world dominated by KTM/Husqvarna/Gas Gas, Sherco and the four Japanese brands that have decades of experience and development.

Iván Cervantes triumph enduro dirt bikes
Five times Enduro Works Champion Iván Cervantes who will be Triumph’s enduro partner.

Then again, we said the same thing about KTM when they joined MotoGP, using its own steel frame and WP suspension. Of course, they won’t beat the likes of Honda anytime soon, we said. Strange how the tables turn.

Also, that Harley-Davidson Pan America adventure machine is really rather good.

Bring on Triumph’s dirty side!