Bike buyer guru Craig Langton Fire It Up


Bike Buyer Guru: Cyber fraudsters are catching people out



Craig Langton has quite the CV. Here at The Bike Show we refer to him as King Midas because, as you might’ve guessed, everything he touches turns to gold. Apart from previous businesses that were massively successful under his watch, he is the owner of Fire It Up in Fourways and within a year of opening its doors it has become the biggest selling motorcycle dealer in the country by a long way. Much of this is down to good honest hard work by him and his team, but much of it also has to do with decades of dealing in motorcycles, spotting trends and noticing nuances. Craig will be passing on much of this knowledge to our esteemed readers in his Bike Buyer Guru column that will be posted every Tuesday. Herewith this week’s column:


As our country opens its borders to other countries so has the level of sophisticated crime increased, some of which we have never really witnessed before. An example of a new trend is one that terrifies any parent and that is the kidnapping of their young children. Whilst at the SA Bike Festival last weekend I was chatting to a senior person involved in social media / online advertising and she mentioned that the fraud statistics were up by 40% when compared to this time last year. Scary. By the time these guys strike they know more about you than you realise by monitoring your activity on social medial platforms and are anticipating your every move. Think about it, you share where you are on Instagram, your friends on Facebook etc. All they need is cyber bait to get you interested, like a bike at a tempting price……

Cyber fraudsters catching people out bike buyer guru craig langton

Have a look at the attached image where a fraudster has taken a photo of my store, used this as his profile picture to advertise a Yamaha for just R19000.00. At first glance your reaction probably, echo’s mine but the truth is innocent people are getting caught or are at least tempted to call. Once you call these ‘professionals’ are very skilled at convincing you the cyber scam is real and to part with your money and don’t forget they now have your details.

The truth is that although we believe “If it’s too good to be true it is” or “Cyber scammers won’t get me” the reality is very different. These fraudsters are professionals and are managing to defraud average South African’s daily. If fraudsters or scammers were unable to “catch” us the growth would not be so substantial. Have you ever been caught? Large organisations are getting caught daily right down to the motorcyclist who has saved up for his dream bike.

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Bike Buyer Guru Fire It Up Craig Langton